Neglect and Arrogance undid The Clinton Campaign 2016
In the closing weeks of the
presidential campaign, Hillary Clinton’s staff in key Midwest states
sent out alarms to their headquarters in Brooklyn. They were facing a
problematic shortage of paid canvassers to help turn out the vote.
For months, the Clinton campaign had
banked on a wide army of volunteer organizers to help corral independents and
Democratic leaders and re-energize a base not particularly enthused about the
election. But they were volunteers. And as anecdotal data came back to offices
in key battlegrounds, concern mounted that leadership had skimped on a critical
campaign function.
“It was arrogance, arrogance that
they were going to win. That this was all wrapped up,” a senior battleground
state operative told The Huffington Post.
Several theories have been proffered
to explain just what went wrong for the Clinton campaign in an election that
virtually everyone expected the Democratic nominee to win. But lost in the
discussion is a simple explanation, one that was re-emphasized to insider in
interviews with several high-ranking officials and state-based organizers: The
Clinton campaign was harmed by its own neglect.
In Michigan alone, a senior
battleground state operative told insider that the state party and local
officials were running at roughly one-tenth the paid canvasser capacity that
Sen. John Kerry (D-Mass.) had when he ran for president in 2004. Desperate for
more human capital, the state party and local officials ended up raising
$300,000 themselves to pay 500 people to help canvass in the election’s closing
weeks. By that point, however, they were operating in the dark. One organizer
said that in a precinct in Flint, they were sent to a burned down trailer park.
No one had taken it off the list of places to visit because no one had been
there until the final weekend. Clinton lost the state by 12,000 votes.
A similar situation unfolded in
Wisconsin. According to several operatives there, the campaign’s state office
and local officials scrambled to raise nearly $1 million for efforts to get out
the vote in the closing weeks. Brooklyn headquarters had balked at funding it
themselves, arguing that the state already had a decent-sized footprint because of the labor-backed super PAC For
Our Future and pointing out that Clinton had never trailed in a single poll in
Wisconsin.
The campaign’s state office argued
additionally for prominent African-American surrogates to help in Milwaukee.
“There are only so many times you can get folks excited about Chelsea Clinton,”
explained one Wisconsin Democrat. But President Barack Obama and first lady
Michelle Obama didn’t come. Nor did Hillary Clinton after the July Democratic
convention. She would go on to lose the state, hampered by lower turnout in
precisely the place that had operatives worried. Clinton got 289,000 votes in
Milwaukee County compared to the 328,000 that Obama won in 2012.
“They had staff on the ground and
lots of volunteers, but they weren’t running a massive program because they
thought they were up 6-7 points,” said the afore mentioned senior battleground
state operative.
In politics, much like anything
else, victory has a thousand fathers and defeat is an orphan. A senior
official from Clinton’s campaign noted that they did have a large staff presence
in Michigan and Wisconsin (200 and 180 people respectively) while also
stressing that one of the reasons they didn’t do more was, in part, because of
psychological games they were playing with the Trump campaign. They recognized
that Michigan, for example, was a vulnerable state and felt that if they could
keep Trump away ― by acting overly confident about their chances ― they would
win it by a small margin and with a marginal resource allocation.
Clinton herself has blamed FBI
Director James Comey for re-launching an investigation into her emails only to
clear her days before the vote; while operatives across the spectrum, including
former President Bill Clinton in the campaign’s closing days, argued that she
failed to adequately reach working class white voters that had been drifting
away from the Democratic Party.
“It is not black and white,” said
Michael Tate, the former chair of the Democratic Party of Wisconsin. “I can
tell you in Wisconsin that the staff they had leading the effort were top-notch
field operatives. Period. Would it have helped if Hillary Clinton came in? Yes.
Would it have helped if Comey didn’t push his shenanigans? Yes. Would it have
helped if Trump hadn’t visited right before the election? Yes ... But I
think the folks here did a good job and they just came up short in an election
where we were running two historically unpopular candidates.”
The more universal explanation,
however, was that the data that informed many of the strategic decisions was
simply wrong. A campaign that is given a game plan that strongly points to
success shouldn’t be expected to rip it up.
“We all were blinded, and even at
the end, we were blinded by our own set of biases,” said Paul Maslin, a
Madison-based Democratic operative and pollster.
Which explains why, in a Midwest
battleground state that the Clinton campaign’s data said would be closely
contested, its ground game capacity was robust. Adrienne Hines, chair of the
Democratic Party in Ottawa County, Ohio, just east of Toledo, said the Clinton
campaign had a very active outreach and turnout operation. But the county,
which Obama won twice, still went to Trump as his message ― however detail-free
― of bringing back jobs to the economically depressed area resonated.
“We were dealing with somebody who could
say whatever he wanted. It is like being at the Olympics and somebody is on
steroids and somebody is not, and then blaming the person not on steroids,”
Hines said of criticism of Clinton campaign tactics.
It is like being at the Olympics and somebody is on steroids
and somebody is not, and then blaming the person not on steroids. Adrienne
Hines, chair of the Democratic Party in Ottawa County, on Trump’s messaging
As Democrats begin to repair their
party and learn from the shortcomings of the Clinton campaign, one of the
primary arguments being made is that candidates have to show up if they expect
to win. Obama said as much in a recent press conference when he tied his
success in Iowa to the sheer number of stops he made in the state while
campaigning. And the data strongly suggests that this was a vulnerability for
Clinton. As the Washington Post reported, Clinton’s campaign
and outside groups supporting it aired more television ads in Omaha during the
closing weeks than in Michigan and Wisconsin combined. And as NBC News reported, during the final 100 days of
the election, Trump made 133 visits to Florida, Pennsylvania, Ohio, North
Carolina, Michigan and Wisconsin while Clinton made 87.
On the margins as well, campaign
operatives say the Clinton campaign’s failure to have a footprint did real
harm. In Pennsylvania, for example, the campaign had a healthy canvassing
operation and was flush with volunteers, many of whom poured in from New York
City and Washington, D.C. But per one longtime grassroots campaign operative
who was involved in the 2016 cycle, leadership was focused predominantly on
turning out their own voters and not on persuading others to come on board.
This was a perfectly logical
strategic decision, considering the massive voter registration advantage that Democrats
enjoy in the state. But it meant that the Clinton campaign could anticipate the
surge in Trump support in the rural areas because they weren’t having
conversations with voters there.
The results bear this out. In
Philadelphia County, Clinton got slightly more votes than Obama did in 2012
despite having a slightly smaller percentage of the vote total. But outside the
city and suburbs, she lost badly. Whereas Mitt Romney won 57 percent of Elk
County, 63.7 percent of Clearfield County and 72 percent of Jefferson County in
2012, Trump took in 70 percent, 73.1 percent and 78.3 percent of those counties
respectively.
“Paid canvassers compensate for candidates who
don’t have a huge volunteer base,” said the grassroots campaign operative.
“Hillary Clinton had [a huge volunteer base]. It just wasn’t always in the
places they needed it to be.”
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